Privacy Policy

What we collect

Account details: an email address and a user identifier, plus the identifier returned by an external provider if you chose to sign in through one. We never store passwords in plain text.

Profile data you enter yourself: date of birth, sex, height, weight, goal weight, activity level, nutritional goal, and the foods you like and avoid. These are used to calculate your daily calorie and protein targets and to rank dishes.

Location: if you allow it, your device's precise location while you use the app; otherwise an address you type. It is used to find restaurants near you. Addresses you save are kept on your device.

Photos and conversations: a profile photo if you add one, and the messages and photos you send to the AI coach.

In-app activity: restaurants you saved, searches, and display preferences such as language and writing direction.

Voice: if you dictate a question, speech is converted to text by your phone's operating system (Apple or Google). FitBis receives only the resulting text, never the audio.

Technical data: device type, operating system version, app version, and a notification token if you allow notifications.

Why we use it

To run the service: calculate your daily targets, find restaurants near you, surface dishes that fit your targets, and answer your questions in the AI coach.

To send you notifications you allowed, such as a reminder before a free trial ends.

To improve the app: understand which screens are failing people, trace faults and correct wrong nutrition data.

To reach you about operational matters: account confirmation, a material change to the service, or a reply to something you sent us.

We use advertising data only to measure which of our ads bring people to FitBis, and we never use your nutrition data for ad targeting.

What we do not do

We do not sell, rent or trade your personal data.

We do not pass your nutrition or health data to advertisers, insurers or employers.

We do not publish information that identifies you. Aggregate, anonymised figures, if we use them, cannot be traced back to an individual user.

Using the site without an account

You can browse fitbis.app without identifying yourself and without supplying any details. The site is static and sets no advertising trackers.

The app requires an account, because your plan, your saved restaurants and your conversations with the AI coach need somewhere to live.

Service providers we rely on

We use these external providers, and each receives only the data it needs to do its job:

Convex (United States): database and backend hosting. Your account, profile, saved restaurants, conversations and photos are stored here.

Google (Gemini API): generates the AI coach's answers and your meal suggestions. See "AI features" below.

Resend: sends the one-time sign-in code to your email address.

RevenueCat: manages app-store subscriptions and receives your account identifier and purchase history.

UploadThing: hosts your profile photo and restaurant images.

Expo: delivers push notifications to your device using its notification token.

Apple and Google: sign-in, if you choose to sign in with them, and maps and address lookup on your device.

PostHog and Meta: product analytics and advertising measurement, described in the sections below.

Some of these providers store and process data outside Israel, mainly in the United States. By using FitBis you agree to this transfer, and we rely on the providers' contractual commitments to protect the data.

Charges themselves are processed by the App Store and Google Play. Payment details stay with them — we never see or store card numbers.

These providers are contractually required to protect the data and to use it only on our behalf.

Product analytics

The app uses PostHog, a product analytics service hosted in the United States, to understand how FitBis is used: which screens are opened, how far people get through onboarding, which features are used and how often, and which sign-in option was chosen.

What PostHog receives: in-app events like these, the words typed into restaurant search, your device type, operating system, app version and app language, and a random identifier created on your device. Once you create an account it also receives your account identifier and a few onboarding answers — your goal, activity level, eating style, how often you eat out, and where you heard about FitBis.

What PostHog does not receive: your height, weight, date of birth, sex, calorie targets, photos, or the content of your conversations with the AI coach.

This data is used only to improve FitBis. PostHog does not receive your device's advertising identifier and its data is not used for advertising or combined with data from other companies. You can ask us to delete it by writing to contact@fitbis.app.

AI features

FitBis uses Google's Gemini API to generate the AI coach's answers and your personalised meal suggestions.

What Google receives: the messages you write to the AI coach and any photos you attach, together with the parts of your profile needed to personalise the answer — your goal, calorie and protein targets, eating style, activity level, height, weight, goal weight, the foods you like and avoid, and what you find hard about eating out — and the restaurant and menu information relevant to your question.

What Google does not receive: your name, email address, account identifier or precise location. When you ask about restaurants near you, FitBis looks them up on its own servers and passes only the results.

Google processes this data on our behalf only to generate the response. Your conversations and attached photos are stored in your FitBis account so you can see them later, and are deleted when you delete your account.

AI answers can be incomplete or wrong. They are not medical advice.

Advertising measurement

We advertise FitBis on Facebook and Instagram. To know which ads bring people to the app, the app includes Meta's SDK, and our subscription provider RevenueCat reports subscription events to Meta.

What Meta receives: that the app was installed and opened, that onboarding was completed, that a trial started or a subscription was bought or renewed, with its price, a random identifier the Meta SDK creates on your device, and your device type and operating system. On iPhone, your device's advertising identifier is included only if you tap Allow when the app asks to track you; on Android it is included unless you have turned it off in your device settings.

If you do not allow tracking on iPhone, Meta still receives these events, marked as not allowed for tracking, and uses them only in aggregated measurement.

What Meta does not receive: your name, email, phone number, onboarding answers, body measurements, meals, photos or conversations. You can change the tracking permission at any time in your device settings.

Security

Data is transmitted encrypted, and internal access is limited to the people who need it for operations and support.

No system is completely immune. If we identify a security incident that could affect you, we will give notice as required by applicable law.

How long we keep it

Account data, conversations with the AI coach and the photos attached to them are retained for as long as the account is active.

When an account is deleted, personal data is deleted or anonymised within a reasonable period, except where we are legally required to retain it.

Your rights

You may review the data held about you, correct it, request a copy, or demand its deletion.

Account deletion is available inside the app, and you can also email us and we will handle the request.

If you believe your data has been mishandled, you may contact the Israeli Privacy Protection Authority.

Children

The service is not intended for users under 16. If we learn that data on a minor was collected without parental or guardian consent, we will delete it.

Changes to this policy

We will update this policy from time to time. The last-updated date appears at the top of the page, and material changes will be announced in the app or by email before they take effect.

Contact

For any privacy question, write to contact@fitbis.app.